Brand Equity Research

Genroe is the exclusive reseller of the Brand Keys Brand Equity Index research methodology in Australia and New Zealand. The Brand Keys approach is unique in its ability to identify the factors that drive brand equity over the long term.

Rather than just ask customers what they think is important, the Brand Keys approach uses a combined psychology and ranking system to extract the values benefits and features that drive brand equity, up and down, over time.

This approach identifies the drivers of brand equity 12 to 18 months ahead of other approaches and enables you to actively shape your future brand equity.

The research methodology used is very accurate and has a test/re-test reliability of 0.93 configured off of national probability samples in the US and UK. It has also been used in 26 countries across business to consumer (B2C) and business to business (B2B) categories.

The Brand Equity Index created has a high degree of correlation to revenue growth in a number of industries including airlines, fund management and home wares.

If you would like to discuss the application of brand equity research to your business call us on +61 (0)2 9802 2457 or email us on info@genroe.com.au.

Alternatively you can review some of the other sections of our website for more information on the Brand Keys methodology.