Brand Keys Case Studies

On this page you will find links to various Brand Keys case studies that have been presented at the prestigious ESOMAR and ARF conferences.

These case studies demonstrate the accuracy of the methodology and a variety of uses of the tool.

• Optimising print media selection

This case study demonstrates Brand Keys Brand ability to predict, the advertising awareness generated by different media options and optimize overall advertising spend.

• Optimising Sponsorship Selection

The case study demonstrates Brand Keys ability to predict the ROI effectiveness of sponsorship investment. Using Brand Keys it is possible to test a range of sponsorship options prior to investment and accurately select the one that will generate the largest increase in company revenue prior to making the investment.

• TV Advertising Optimisation - KeySpan

This case study shows how different TV stations drive different end customer perceptions (advertising awareness and brand attribute rating) of the same advertisement. It shows conclusively that the TV station on which an advertisement is aired impacts the end customer's awareness of the advertisement and perception of the advertised product. Further it demonstrates that the Brand Keys methodology can predict this impact prior to advertising.

• TV Advertising Optimisation - Rainbow Media

The study demonstrates that Brand Keys is an accurate predictor of the change in brand imagery and purchase consideration that results when a specific product brand is displayed on a specific media outlet.

• Optimising Print Advertising

Publishers using this Brand Keys can add value to their advertisers by helping them to select the most effective advertisement (i.e. maximum sales impact) based on their publication’s demographic and brand profile. This quantifies the value that advertisers will derive from placements with the publication prior to investment.