Customer Loyalty and Brand Equity Research

Brand Keys is a proven research methodology that can identify the attributes, benefits and values that drive customer purchase and repurchase of products and services.

Using this information you can improve the effectiveness of your advertising and marketing spend along with making changes to your product or service to drive customer repurchase and customer loyalty.

What is the Brand Keys Loyalty Difference?

Future Focused:

Standard brand tracking studies give you brand awareness for last month or quarter but do you know how to drive change in that value next month or quarter? Brand Keys uncovers the predictive brand equity index and brand equity drivers giving you the ability to actively manage customer loyalty, brand equity and awareness.

Actionable:

In addition to providing a brand equity index the Brand Keys methodology also gives you detailed insight into what drives customer decisions. The exact level to which different attributes, benefits and values are driving customer decisions are provided to you. With this information you can directly make changes in your products and services to drive up customer loyalty, retention and repurchase.

Accurate:

The Brand Keys methodology has been statistically validated and recognised by major international research groups including ESOMAR and the American Advertising Research Foundation. The Brand Keys index is an accurate leading indicator of business returns including customer loyalty, repurchase rate, revenue growth, share price and advertising effectiveness. See the case studies for more information

Marketing Return on Investment:

One of the eternal issues for marketing departments is to accurately identify the most effective way to spend their budget. Brand Keys provides the ability to determine which marketing options will be the most effective, before any investment is made.