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Sales force management issues are nothing new of course, but what is new is the
building emphasis on real time feedback from the field, without the filtering devices
and procedures many organizations put in place. In effect these procedures separate
senior management from the very life blood of their organisation: the front line
sales force.
Are there common themes and issues raised by senior managers and sales managers?
Certainly there are and many of them can be addressed by adjusting internal procedures
and introducing simple, cost effective technologies that tackle some of these challenges.
This white paper outlines some of the key common issues raised by many managers
and provides some direction to new ways to resolve them.
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