31 Point Marketer's Call Centre Diagnostic

We recently wrote three articles that covered the challenges that marketers face delivering their campaigns through the call centre channel. The articles covered set up, execution and reporting of campaigns when delivered via call centres.

This diagnostic allows you to rate your ability to maximise your campaign success when using your organisation's call centre and identify ways to improve its performance.

It is based on MS Excel but contains no macros; so you must have MS Excel to use it.

Please note that it is provided on an as is basis and Genroe accept no liability for its use in any way whatsoever.