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Our assessment looks beyond the traditional financial statements and focuses
on the real and potential value of the customer base that you want to buy.
Organisations usually concentrate on analysing the businesses revenue, cost and
P&L figures.
However, if it's the customer base that you are buying (as opposed
to, for instance, infrastructure) addition information on customer attrition,
quality of customer base (high medium low value ) and potential customer cannabilisation
of your own customer base must also be investigated.
This information can provide critical insight into how the business will perform
AFTER it is purchased. And isn't that more important than how it performs before?
Services we offer include consulting and investigation in the following areas
- Customer Base Strategy
- Customer/Product Strategy
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During the transaction Genroe helps you to focus on paying the correct
price and ensuring that the customer base can be successfully brought on board.
Questions that we help you answer include:
You have plenty of lawyers and accountants in the data room but how many
marketing or customer analysis skills do you have? How good is the customer data? Has the appropriate information been requested in the process? What will we actually be able to do with the customers when they are acquired? Are the right customer focused questions being asked in the management interviews? Will we be able to execute our strategy with the data and customer profiles that we are buying?
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The period immediately post the transaction is the time of maximum company
confusion and customer defection.
Genroe provide services to help our clients bridge across this period and maximise customer retention.
Our services include creating marketing and operation plans (and assisting
in their implementation) specifically designed to retain customers
over the transition period. Usually the number of customers defecting
increases dramatically over this time as organisations struggle to
integrate product and operational systems.
We also assist our clients to re-mould the marketing teams from both companies
into a single customer focused organisation.
Services we offer include consulting and investigation in the following areas
- Customer Base Integration
- Post Acquisition KPI Reporting
- Marketing Structure re-Alignment
- Transition Marketing Strategy
- Transition Service Strategy
- Transition Communications Strategy
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