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Measure and place a value on customer retention in your organization.
A customer saved is a customer earned - the reality is that a customer saved can be worth up to
five new customers. The question is how do you measure how many customers you've saved and how
much they are worth?
In this practical, interactive workshop we teach you how to measure and use customer retention
information to improve the bottom line.
Why should you attend?
- Learn how to measure your customer churn to gain an accurate reading of
your customer retention success.
- Turn customer retention metrics into business values for your CEO and CFO.
- Demonstrate the success of customer retention programmes in bottom line profit.
- Benchmark your performance against other organizations.
- Through the extensive use of case studies and examples from different industries you will
walk away with practical skills that you can implement immediately
Topics
- Overview of Customer Retention
- Determining what you should measure and why
- Determining what you shouldn't measure and why
- The link to company value
- Creating consistent measurement definitions
- Collecting and using industry benchmark information
Who should attend
This workshop is designed for anyone who has to design, value, propose, approve or
implement customer retention processes within an organization.
Duration
3 hours
How to book
This workshop is available as an in-house programme that companies can run
for their customer retention focused staff and managers.
Please contact us on (02) 8821 6800 or email us at info@genroe.com.au
for more information or to arrange a booking.
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