The Genroe Return on Retention Estimator
Our Return on Retention Estimator (RORE) will help you to estimate the
return that you will realize from changes in your customer retention (or attrition) rates.
Estimating the Return on Investment for simple Acquisition style campaigns is relatively
straightforward. However, many organisations are not able to make the same calculations
for improvements in customer retention.
This RORE is a simplified version of one of our advanced ROI tools and enables you to
make simple estimates of the profit impact of changes in customer retention rates.
It is based on MS Excel but contains no macros; so you must have MS Excel to use it.
Please note that the RORE is provided on an as is basis and Genroe accept no liability for its use
in any way whatsoever.
|
